Our Team
Asher Freeman - Founder and Lead Jewelry Designer
Backed by 19 years of industry experience, Asher Freeman launched Freeman Jewelry in 2013. After completing a Diploma of Goldsmithing with high distinction at Peter Minturn’s Goldsmith School, Asher began crafting bespoke jewelry for a high-end boutique in Auckland’s CBD. Since founding Freeman Jewelry, he continues to center the values of quality, distinctive design, and personal service through each stage of growth.
Janie Willner - Chief Operating Officer
After 10 years in management consulting, Janie joined Freeman Jewelry in 2025 to oversee business operations and drive key growth initiatives, from supply chain optimization to strategic partnership management and business analytics. She works to bring Asher's vision to life and share the magic of this collection with fans around the world.
Danielle Saudino - Senior Advisor
Danielle Saudino is a rare gemstone specialist and jewelry designer. After graduating from Carnegie Mellon University, Danielle worked at the Tiffany Flagship and spent eight years forging relationships with miners, cutters, and dealers around the world, while cultivating her talent for identifying the most exceptional gems. In 2018, she joined Freeman Jewelry as a senior advisor, lending her deep industry knowledge and access to the world’s rarest materials to the growing venture.